Vibrante Salon Creative Director Mr. Marcel Jon Mendoza recently participated in L’Oréal Professionnel Hair Fashion Tour 2018, held in Seoul, Korea. The Hair Fashion Tour ( #hairfashiontour) is bringing influential hairdressers, L’Oréal Pro artists, and top education to stylists all over the world and will be traveling all over the globe.
The L’Oréal Professionnel Hair Fashion Tour in Seoul is a two-day educational event of both look-and-learn AND hands-on classes with influential artists including: Peter Thomsen (@chelseahaircutters), Matthew Collins (@matthewsylist), Jérémy and Pierrick (@jeremyetpierrick), Min Kim (@minkimcolorist) and Sacha De Carteret (@mysacha). Attendees will learn the hottest trends in color (like California’s best balayage!) and styling, plus social media coaching from influential artists.
This 2 day event is also a venue to brush shoulders with the best in the industry has to offer in their respective countries. Mr. Marcel Jon Mendoza (@vibrantesalon) is honored to be 1 of 3 Institutional Development Artists of the Philippines.
A showcase of what's HOT this season. With the works of the LE COLLECTIF and guests Cha Hong, Gavin Hoare, and Harumi Iwakami, attendees are astonished with their works of art and techniques in achieving these looks.
A pioneering idea combining influencers, ambassadors and prime salon Stylists from throughout the globe, L’Oréal Professionnel Hair Fashion Tour introduced these amazing and stunning hairstyles.
The show brought together top L’Oréal artists and social media experts to teach the latest fashion in color, styling and cut trends, along with social media tips and expertise.
The event featured internationally-renowned celebrity hairdressers, editorial stylists and balayage experts including Matthew Collins, Steven Herteleer, Jérémy & Pierrick, Min Kim, Sacha, Peter Thomsen and Anh Co Tran. Attendees will have the opportunity to discover the hottest trends, learn the artists’ secret techniques, and receive coaching to ensure they’re standing out on social media.
The tour’s two-day format included hands-on balayage and styling classes, and social media coaching sessions. Once the event concludes, the attendees join L’Oréal for a rooftop after-party where they can mingle with the industry’s most influential artists. Truly Pioneering Hair Artistry that Empowers Hair Artists.
Experience and innovation at the core of the Hair Fashion Tour 2018 in Seoul, Korea.
Before the styling and color session, men and women will have the chance to test live different looks on their own faces thanks to the new version of L'Oréal Professionnel's Style My Hair mobile application with a 3D hair color try-on. Based on artificial intelligence, this augmented reality makeover experience is a real game-changer in the beauty industry and can be downloaded for free.
Click here to view the event’s video coverage highlights!